When was the last time you thought about your most significant business goals, why they’re important to you, and how and when you’re going to achieve them?
Now might be a good time to do that, because you’re about to get some wise advice. My guest today is Tim Berry. He’s a prominent business planning expert and one of the most interesting and practical business thinkers I know.
Tim is a successful and well-known entrepreneur. He’s the founder and chairman of Palo Alto Software, founder of bplans.com, and a co-founder of Borland International. (By the way, he built Palo Alto Software from zero to 40 employees, multimillion dollar sales, no debt, and 70% market share without any outside investment.)
Tim is the author of The Plan-as-you-go Business Plan and other books on planning published by Harcourt Brace, McGraw-Hill, and Dow Jones-Irwin. He’s co-author of 3 Weeks to Startup, published by Entrepreneur Press; author of Sales and Market Forecasting for Entrepreneurs, published by Business Expert Press, and Hurdle: the Book on Business Planning, published by Palo Alto Software. Last but not least, he’s the principal author of Business Plan Pro, the best and easiest to use business planning software anywhere, in my humble opinion.
In the course of this interview, Tim Berry dives deep into his decades of business experience, sharing his perspective on:
- personal relationships and building a business
- shifting from selling hours to selling products
- the benefits of succession planning in a growing business
- understanding your personal competitive advantage
- business planning as a strategic tool for small business owners, including solo entrepreneurs
I thoroughly enjoyed getting to know Tim better, and hearing his valuable insights. I’m sure that you will too. Have a listen and enjoy!
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