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How Smart Entrepreneurs Win Customers For Life: An Interview with Dr. Richard Ruff

Winning customers for life is the Holy Grail for most of us. But it’s not so easy to do – and that’s why I invited world-class B2B sales expert, Dr. Richard Ruff, to join me on the podcast today.

Over the past 25 years, Richard’s work has varied in scope from delivering business-to-business sales training to start-ups to international sales performance projects with large organizations.  His high-profile clients range from global corporations, like UPS, to consulting firms, such as McKinsey and Booz Allen, to medical device companies, including Boston Scientific and Smith & Nephew.

Richard is coauthor (with Neil Rackham) of two sales books: Managing Major Sales and Getting Partnering Right.  He has authored numerous articles and white papers related to increasing sales effectiveness.  Richard also posts regularly on the Sales Training Connection blog, and recently launched an excellent online sales training course.

It’s obvious that Richard has a wealth of sales wisdom to share. If you’re ready to learn what it really takes to win customers for life, then don’t miss this interview. Scroll down to the Podcast Player and listen now!  Special Bonus >> Click this link to download the edited transcript for today’s podcast episode. (Subscribe by email below to access all of our interview transcripts.)

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Get Clients Now! >> An Interview with Bestselling Author and Marketing Maven, C.J. Hayden

My guest on the podcast today is C.J. Hayden. C.J. is the bestselling author of Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches and The One-Person Marketing Plan Workbook.

For more than 20 years, C.J. has helped solo professionals like us to get clients, get strategic, and get things done. C.J. takes a highly practical approach to everything she does — teaching her clients what really works to successfully market a professional services business.

C.J. has taught marketing courses for John F. Kennedy University, Mills College, and the U.S. Small Business Administration. In addition, C.J. regularly writes on sales and marketing for a variety of publications, including RainToday, Eyes on Sales, and, to name just a few.

In this content-rich interview C.J. and I discuss:

  • Her inspiring story of overcoming adversity to become an entrepreneur
  • The often overlooked mistake that will crush marketing productivity
  • How independent professionals can create a marketing action plan
  • Ways to get unstuck and start connecting with more ideal clients

The bottom-line? If you want to discover the critical ingredients to successfully marketing your services, then this interview is for you! (Scroll down to the Podcast Player below and listen now.)

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Steve Harper on The Ripple Effect: Maximizing The Power of Relationships For Your Life and Business

Steve Harper is the author of The Ripple Effect: Maximizing The Power of Relationships For Your Life and Business. I’m fortunate to have Steve join me on the podcast today to share his practical wisdom on building productive business relationships. Steve has been an entrepreneur for over 20 years. Having owned two successful companies, he […]

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Discover Your “Core Fit” and Target Market Advantage: The Steve Woodruff Interview

Most independent professionals would love nothing better than to build a business around their core strengths. That’s why I asked an expert on this subject to join me on the podcast today for an in-depth interview. My guest is Steve Woodruff. Steve specializes in helping solo professionals and business owners to discover their “core fit” […]

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Small Business Inspiration: Anthony Iannarino on Purpose, Productivity and Contribution

Do you want to multiply the positive impact of your efforts in business and life? Well, you can and it won’t require any gimmicks. International speaker, author and entrepreneur, Anthony Iannarino, returns to the podcast today. He’s here to help you become the highly productive person you’ve always wanted to be. Anthony has certainly earned […]

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How Writing a Book Can Transform Your Business: An Interview with Chris O’Byrne

Chris O’Byrne has had an unusual small business journey. He started his career as a chemical engineer. Years later, he became an entrepreneur and built a publishing company from the ground up. Dissatisfied with the outdated traditional publishing model, Chris designed JETLAUNCH to help independent professionals like us create truly outstanding business books that establish […]

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Brynne Tillman on LinkedIn and the Power of Social Selling for Independent Professionals

Brynne Tillman, CEO of Social Sales Link, is my guest on the podcast today. Brynne is a national LinkedIn speaker, author and trainer. She’s also a proud LinkedIn Sales Solutions Channel Partner, teaching individual entrepreneurs like us, and professionals from major companies including ARAMARK, TD Bank, IBM, and many others. Brynne’s company, Social Sales Link, […]

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When Ethics, Entrepreneurship and Spirituality Collide

The format and content for today’s podcast episode is new. It’s a candid conversation between friends about confronting the ethical and spiritual challenges of life as an entrepreneur. My guest on the podcast, Mike Brown, is a former Fortune 500 vice president of marketing. He made the leap to self-employment about 5 years ago and […]

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The Solopreneur Life: A Candid Conversation with Larry Keltto

Larry Keltto joins me on the podcast today. A self-employed solo for more than 20 years, Larry has become a well-known authority on solo entrepreneurship. Larry owns two businesses. He founded a publishing and marketing communications firm, Straight River Media, in 1993. Four years ago, he launched his second business, The Solopreneur Life. Larry’s professional expertise was built […]

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Meridith Elliott Powell on How Smart Entrepreneurs Win in the Trust and Value Economy

My special guest on the podcast today is Meridith Elliott Powell.  We’ll be discussing her latest book: Winning in the Trust & Value Economy: A Guide to Sales Success and Business Growth. Meridith has a very interesting professional background.  She began her career in corporate sales and marketing and was eventually recruited to executive level […]

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