Solo Professionals: Acquire Your Ideal Clients

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8 Unorthodox Persuasion Tactics That Get Clients to “Yes” – An Interview with Ken O’Quinn

Most independent professionals I know are confident in their ability to do outstanding work for their clients. However, many would also admit that they aren’t particularly skilled as persuaders — and this deficit limits their ability to win new business.

That’s why I invited Ken O’Quinn to share his unusual persuasion tactics with us today. Ken taps the power of behavioral psychology to craft persuasive communications (both spoken and written).

For more than a decade now, Ken has taught thousands of professionals worldwide through his live workshops. His clients include major companies like Chevron, Visa, Oracle, Intel, UPS, John Deere, Campbell’s Soup, Burson-Marsteller, Edelman, and Fleishman Hillard.

Ken offers individual coaching to corporate executives and independent professionals like us. He also speaks at many national business conferences and shares his insights on what behavioral psychologists have discovered about how to influence and persuade others.

In this content-rich interview, Ken shares fascinating information on ethical influence and persuasion, including:

  • The importance of recognizing and reducing buyer reluctance before attempting persuasion
  • Why communicating features and benefits may or may not be persuasive
  • Eight unorthodox persuasion tactics that get more prospects and clients to say yes

What would becoming a better persuader mean to your marketing and sales results in 2015? It might mean a lot — so don’t miss this information! (Scroll down to the Podcast Player below and listen now.)

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Mike Lehr on Strategic Problem Solving for Small Business Owners and Solos

Today I’m pleased to welcome Mike Lehr back to the podcast. For over 20 years now, Mike has been a trainer, writer, HR advisor and consultant helping people to become better influencers and problem solvers.

Mike is also a published author. In 2005, he wrote The Feminine Influence in Business, a book on how to employ non-traditional and intuitive approaches to influence others and solve business problems.

As the President and founder of Omega Z Advisors, Mike specializes in the practical application of intuition in the areas of influence and problem solving. Mike’s methods have been thoroughly tested and honed in chaos of the real business world — that’s why his approach to problem solving is so effective.

In this fascinating interview, Mike covers a number of topics, including:

  • Why our biases prevent us from seeing problems and solutions clearly
  • How defining the target problem is like defining the scope of a project
  • The #1 obstacle to solving your most important business problems
  • How to create a problem solving process that fits your business

Ready to solve the problems that stand in the way of making your business better in 2015? Scroll down to the Podcast Player below and get ready to take some notes! (Rather read? Here’s a link to the edited transcript for this episode.)

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Pam Neely Shares Six Simple (Yet Highly Effective) Email List Building Strategies

Email marketing still dramatically outperforms social media. This fact is especially relevant to solo professionals in the B2B space. My guest on the podcast today is Pam Neely, the author of 50 Ways To Build Your Email Marketing List. Her excellent book outlines a simple, straightforward approach to building a targeted email list filled with prospective […]

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Creative Marketing Ideas for Solo Professionals: An Interview with Donnie Bryant, Jr.

My guest on the podcast today is a well-respected direct response copywriter and B2B marketing consultant. Donnie Bryant helps small business owners and solo professionals like us to connect with and convert “should-be clients” to clients — with unusually effective marketing messages and systems. Since launching his copywriting and marketing consulting firm in 2007, Donnie has […]

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Tap the Power of Social Selling with Craig Jamieson and The Small Business Guide to Social CRM

Are you trying to integrate social sales tools like LinkedIn into your sales process? A Social Customer Relationship Management (Social CRM) solution can help you do it. But deciding which Social CRM solution is the best fit for your needs can be confusing. This is an important sales and marketing decision that many solo entrepreneurs and […]

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Powerful Marketing Insights For Professional Service Providers: An Interview with Vin Messina

Many solo professional service providers feel stuck. They know that they need an effective sales and marketing plan, but they just don’t have the expertise or time to create it themselves. Fortunately, my guest on the podcast is Vincent Messina of Otimo Sales and Marketing. His mission is helping professional service providers to achieve their goals […]

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Take the Scary Out of Selling Your Services: Smart Sales Tips From Hugh Liddle

You’re a hardworking solo professional and you deliver your services with excellence. But deep down you know that you could be helping more clients, making a bigger difference and earning more income. The main problem? You’re not comfortable with prospecting and selling, so you avoid it. If selling makes you anxious, then I have some […]

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Kelley Keller on How to Protect Your Intellectual Property (and Avoid Expensive Lawsuits)

As self-employed professionals, all of us own and use intellectual property in a variety of different forms. Intellectual property laws and their impact on our business is an important topic. That’s why I asked Kelley Keller to join me on the podcast today. Kelley is a seasoned intellectual property law attorney.* Before founding The Keller […]

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How Smart Entrepreneurs Win Customers For Life: An Interview with Dr. Richard Ruff

Winning customers for life is the Holy Grail for most of us. But it’s not so easy to do – and that’s why I invited world-class B2B sales expert, Dr. Richard Ruff, to join me on the podcast today. Over the past 25 years, Richard’s work has varied in scope from delivering business-to-business sales training […]

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Get Clients Now! >> An Interview with Bestselling Author and Marketing Maven, C.J. Hayden

My guest on the podcast today is C.J. Hayden. C.J. is the bestselling author of Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches and The One-Person Marketing Plan Workbook. For more than 20 years, C.J. has helped solo professionals like us to get clients, get strategic, and get things done. C.J. takes […]

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