Solo Professionals: Acquire Your Ideal Clients

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Steve Woodruff on How to Create a Business Value Mission and Attract Your Ideal Clients

Most of the successful solo entrepreneurs I know bring a sense of higher purpose to their work. They’re not just earning a living — they’re on a mission to improve their clients’ business life and make the world a little better.

Of course, learning how to create and communicate a business value mission that attracts your ideal clients is challenging. That’s why I asked an expert on this subject to join us on the podcast today.

My guest, Steve Woodruff, specializes in helping business owners to find their core fit and communicate what he calls their business value mission in a specific marketplace.  His fascinating approach is called clarity therapy.  Why?  Because it’s like working with a psychologist and a branding agency all rolled into one.

Ready to start attracting more of your ideal clients? If so, then you’re going to find Steve Woodruff’s insights and advice uniquely valuable. Scroll down to the Podcast Player below and listen now.

(Rather read than listen? Download the edited transcript here.)

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Solo Professionals: Tap the Business Building Power of Innovation with Brainzooming™

Have you ever asked yourself – how can I set my small business apart from the competition in an innovative way that my clients will value? That’s an important question that we all need to answer as solo entrepreneurs if we want to succeed long-term.

Mike Brown is my guest on the podcast today, and he’s here to provide you with some practical answers to that crucial question. Mike is a former Fortune 500 company vice president of marketing.  He’s also a well-respected marketing and innovation strategy consultant, a prolific blogger, a dynamic speaker, and more.

Mike founded his company, The Brainzooming™ Group, 10 years ago. Since then he has tested and refined a number of unique approaches to strategic innovation to build his own business and those of his clients. The organizations that Mike has served include the MIT Center for Transportation & Logistics, the American Marketing Association, the PR Society of America, the CMO Summit, Frost & Sullivan MindXChange and TEDxWyandotte, to name just a few.

Today on the podcast Mike reveals some of his most potent innovation strategies. So, if you’re hungry to create a competitive advantage for your business and acquire more of your ideal clients, then this interview is for you. Scroll down to the Podcast Player and listen now!

[Bonus — Download Your FREE Brainzooming™ Ebook — 16 Tools to Drive Outside-In Innovation and Growth]

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Get Social Sales Results with LinkedIn Groups: Paul Castain Shares His Secrets

If I ranked my guests based on their sales expertise and their enthusiasm for sharing great sales lessons, then Paul Castain might be at the top of the list. Paul clearly loves teaching, and today he’s here to teach you how to target and win more of your ideal clients using LinkedIn Groups. Prior to launching […]

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Mastering Ethical Persuasion: Peter McLaughlin on NLP and Sales for Solopreneurs

My guest on the podcast today, Peter McLaughlin, is a salesman at heart. In his 25-year career he’s run the gamut, from serving as Sales and Marketing Director for a Wall Street publisher, to selling to the C-suite in the technology and healthcare sector, to his current role as a business-to-business sales trainer, speaker, coach […]

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John R. Bell on ‘Do Less Better: The Power of Strategic Sacrifice in a Complex World’

My guest on the podcast today, John Bell, spent 19 years as a self-employed global strategy consultant to some of the world’s most respected corporations. Before launching his consulting practice in 1994, John also served as CEO for a major consumer products company in Canada. John is a prolific writer. His excellent articles on strategy, […]

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5 Fascinating Ways to Monetize Your Content: An Interview with Paulette Ensign

My guest on the podcast today, Paulette Ensign, had no idea she would sell over a million copies of her 16-page booklet, 110 Ideas for Organizing Your Business Life, (without spending a penny on advertising) when she wrote it in 1991. Paulette has been monetizing her content, and that of her clients, for decades now. In […]

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Patrick McFadden — 7 Rules For Better Small Business Marketing

My guest on the podcast today is Patrick McFadden. For the past five years, Patrick has owned and operated Indispensable Marketing a specialized consulting firm providing marketing advice and solutions to small business owners and solopreneurs like us. In early 2013, Patrick was selected as an American Express OpenForum Marketing Advisor and Small Business Thought Leader. […]

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Mayer on Selling For Introverts: Stay True To Who You Are And Increase Your Sales

Over the years, I’ve observed that many solopreneurs are introverts. On one level, this makes perfect sense because introverts are quite comfortable working solo. As an introvert myself, I thrive on it. At the same time, our success as self-employed professionals is largely dependent on our ability to connect with new prospects and sell our […]

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Generate a Constant Stream of High Quality Referrals — Jim McCraigh Tells You How

Do you want more high quality referrals? Most solo professionals would say yes — with enthusiasm! Today an expert on the topic of referral marketing joins me on the podcast. My guest, Jim McCraigh, has been a business consultant, author, speaker and mentor for more than 27 years now. Jim launched his first business in […]

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Randy Riemersma on How to Drive Sustainable Sales Growth

My guest on the podcast today is Randy Riemersma. Randy and his company, Span the Chasm, have a compelling mission – helping solos and small firms to drive sustainable sales growth. Randy has been a successful entrepreneur for over 10 years now. Before founding his own B2B sales training and consulting firm, he spent 28 years in […]

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